How to Increase Facebook Engagement Without Paying a Buck #WWow #WritingAdvice

So, you've probably noticed all the restrictions Facebook has on authors pages. As a newbie to the social network realm, I decided to do a little research. I'm still in the research phase, but wanted to share what I've done to try to figure it all out.

Mind you, I'm not a statistician or a numbers person. I am a people person and I'm analyzing the interactions I've had on social networks. 

First, I had a few questions. I spend a lot of time on social media and I wondered which place is more valuable. I could spend MONTHS researching this question alone, but I've come to this conclusion (as many of you have). It's all about FACEBOOK and how we utilize it. 

I've also found that Facebook is the place to connect with readers, whereas Twitter is the place to connect with other authors/publishers/agents.

Here is an interesting info-graphic about the average amount of minutes spent on social media. (Taken from The Wall Street Journal)

This made me sad, as I've really taken a liking to Google+. Again, you can see Facebook is where it's at.

So, with this information, I've learned that we need to engage ourselves more on Facebook. BUT how do we do that when Facebook controls who sees our posts and when? 

Based on what I've heard from other users, I tried some experiements out in one week. 

A little about my Author Page. As of this post, I have 856 followers. Not bad for a newbie author. What IS bad is the amount of views my posts get. With that many followers, I have an average of 25 views per post. NOT GOOD ENOUGH!

In ONE WEEK, here are my most important variables:

The post with the most engagement was a Picture/Quote/Oustide Amazon Link receiving 68 views and 1 share. SHARING seems to be what's important here, because normally a link to an outside source brought down the views.

 Post by Melinda Dozier.

Just as a side note, the second most engagement was a PICTURE of a sexy man. Yeah, yeah, I can't help myself. I have noticed that sexy man pics tend to get a lot more views, though, so that's why I'm including it.

Post by Melinda Dozier.

Other top views included: 

A simple post with only a comment (43 views)

Sharing a FB link (45 views)

Funny picture (45 views)

Also noticeable was that all my higher viewed posts were "liked' or "commented" on. 

The post with the least engagement was a share of a friend's post with a resounding SEVEN views.

As a final experiment, today I asked my followers to comment on a post as part of a FB experiment. After 7 hours, I've had 28 comments & 6 likes. With this post, I've had 473 views and expect more. So, COMMENT, PEOPLE, to help each other out. 

OVERALL ANALYSIS:

To have more engagement/views:

More comments = more engagement (duh!)

Use pictures (don't just link to the picture)

Others share your post

Share interesting posts from other FB users

MORE ANALYSIS to come!

Melinda Dozier is a contemporary romance author who loves to spend time on social media. Her two books, BREAKING THE RULES from Crimson Romance and LOVE AND OTHER GAMES from Swoon Romance have been category best sellers on Amazon. You can find her at www.melindadozier.com. 

Why a Cartoon Works as an Erotic Author Persona

THIS POST ReBlogged from Author Marketing 101: Why a Cartoon Works as an Erotic Author Persona

Therese & Morgan Say: Are you still cringing at the thought of doing a photo shoot for an author portrait? Well, here is an alternative for those of you who may be camera shy or otherwise have a specific reason for not wanting to have your picture floating around the internet. We reached out to our dear friend, Sabrina York for her thoughts on why she chose to use a cartoon illustration instead of an author portrait. 'Her Royal Hotness' was an early supporter of our efforts and we will forever love her!

Sabrina Says: For the last century or so, I have worked in government for a very conservative organization. (Well, it seems like a century.) What I write is not conservative in the least. So I knew as soon as I sold my first steamy romance, I would need to use a pen name. It would serve as a tool to keep my personal and professional lives separate and would also allow me to write in other genres under another name if I so desired.

Because this separation between my worlds was so important to me, I hired a company (Visual Quill) to help with developing a branding strategy. We defined a profile for my core customer, and from that designed a logo and tagline, which I would use for all my marketing.

My core customer is, like me, a little reserved on the surface, but with a playful and naughty side. She has a snarky sense of humor and loves bling. These elements are all incorporated in my persona.

What are the hallmarks of an effective persona?

Professionalism

My philosophy as a newbie author was this: “Begin as you mean to go on.” It was my intention to be a bestselling author and I decided to behave like one from the very beginning. My thought was, this is big business. And big businesses have logos. They do not rely on photographs of their CEOs.

“But Sabrina,” you may ask. “How can a cartoon logo be professional?”

And I will respond, “Stop interrupting.” But then I will go on to share that any cartoon can be a professional logo…if it illustrates your brand. KFC and Wendy’s are two that pop to mind, but I won’t mention them because then I’ll get hungry.

Recognizability
A logo is far more recognizable at a glance than a photograph. As we all know, a customer must see your logo three times for it to sink into their consciousness (new studies reflecting our shortening attention spans suggests that number is closer to 17). By using my logo as my “face,” people see it over and over again on Facebook, blogs, marketing material, Goodreads, Pintrest, Twitter…and so on.

It has recognizability. They know, immediately, who I am. And if they’ve read my books, they know my brand. On that note, for those of you who regularly change your profile picture on Facebook, realize you are losing a little chunk of your brand recognition every time you do so.

A Shield
Because I use my logo rather than a photograph in my marketing efforts, it is easier to maintain personal privacy, or at least some distance from my personal persona. This may not seem important when you are just starting to build your fan base, but when 75% of your followers on Facebook (and closer to 95% on Twitter) are people you do not personally know, this becomes essential.

Friends of mine—erotic authors—who use their personal photograph as their profile picture, spend a lot of time fending off advances from individuals who think Facebook is a dating site. Apparently these charming fellows think erotic authors need a date…which is far from the truth. We are all too busy writing to date.

Other authors have shared even more disturbing stories about being stalked (and not in a good way), and fans who “friend” their husbands and children as a way to connect with them. It is an excellent idea to keep your personal business off social media—especially photographs of your children. If this is your business, treat Facebook, and other social media outlets, like a business site.

Advice on how to create your own persona
Think about who you are and what you write. What image do you want to portray? Is there a unifying brand you can apply to your persona? For me, my tagline, Her Royal Hotness, ties into the tiara in my logo. To extend the thread, I do a regular tiara giveaway and my promo pens are festooned with bling.

Everything ties together into a neat package. A package readers can recognize in an instant.

And if you were wondering why I felt the need to keep my private life private from my conservative employers, download a copy of my free teaser book and see for yourself: http://sabrinayork.com/home-2/sabrina-yorks-teaser-book/

Happy reading!

About Sabrina York
Her Royal Hotness, Sabrina York, is the award winning author of over twenty hot, humorous stories for smart and sexy readers, her titles range from sweet & steamy erotic romance to scorching BDSM. Connect with her on twitter @sabrina_york, on Facebook or on Pintrest. Check out Sabrina’s books and read an excerpt on Amazon or wherever e-books are sold. Visit her webpage at www.sabrinayork.com to check out her books, excerpts and contests. Don’t forget to enter to win the royal tiara!

Like my Facebook Author Page
Follow me on Twitter @sabrina_york
Follow me on Goodreads
Check out my Pintrest boards
Like my Amazon Author Page

Using Niche Marketing for Your Book @KayelleAllen #MFRWorg

REPOSTED FROM MFRW - Marketing for Romance Writers: Using Niche Marketing for Your Book @kayelleallen ...

DEFINITIONS

Let's start with two definitions for the term niche marketing. Niche -- A position particularly well suited to the person who occupies it; the status of an organism within its environment and community (affecting its survival as a species). Marketing -- The exchange of goods for an agreed sum of money; the commercial processes involved in promoting and selling and distributing a product or service; engaging in commercial promotion, sale, or distribution.

Niche marketing is networking. It is not selling. It is not carrying around your books or even bookmarks or business cards. Niche marketing is finding out who likes what you write, and finding ways to be seen by them. Let me explain.

Most marketing efforts are overt. Television commercials show a product and explain why you need it. Car commercials focus on the vehicle's aesthetic appeal, economy, dependability, affordability, and the prestige of ownership. An ad for a new product explains how it's used, why you need to try it, and often offers a bargain for ordering now. Who hasn't heard "But wait! Order now and get..."

IT'S NOT SELLING 

The point of niche marketing is not to sell. It's to rub elbows with people who like "what" you sell and letting them discover your product organically. Your signature on forums, emails, and groups should always have links to your website. Never send anyone anything -- even other writers -- without including your professional signature and a link to something relating to your brand. A book, your website, your blog, social media, etc. You can't have niche marketing if no one knows how to find you. By all means, if you have a tagline (and you should get one asap if not), display it in banners and buttons. Mine is below.

I'm not talking about an in-your-face "DOWNLOAD NOW!" approach, but a simple and direct one. Set up your profile so that every message ends with your name, your writing tag, and your website. If you don't have a tag and website, create them. These are gems! You can use these everywhere you go. A website gives people a central location to learn more about you and your books, and a tag simply tells people what kinds of books you write. Mine is "Unstoppable heroes, Uncompromising love, Unforgettable passion." Anyone who reads my books is going get these things. It's a few words that say everything about my writing. Using your tag in your signature is a form of passive marketing. By combining passive marketing with niche marketing, you can get a double opportunity to tell people about your books, without hitting them over the head with a "BUY NOW!" message.

Go where people who read your type of book can be found. If you write books about horses, you associate with horse people. If it's cats, then you go where cat folks meet. If it's vampires, maybe you hang out with people who watch vampire movies. Niche marketing means you are part of a group that likes the things you write about. It's not selling or talking about your book. You're just there, being one of the gang. Finding the right niche means being with like-minded people. A guy who sells tractors should find out where farmers hang out. His niche is people who need what a tractor can do. Figuring out what the tractor does and what problems it solves will help him figure out who will buy his product.

Think "what problem does my book solve?" If you write fiction, don't assume your book solves no problems. It likely solves many, including boredom and not knowing what to read. One of the first things to consider is that fiction creates a fantasy for someone. If you can fulfill a fantasy, people will pay you for it. A fiction book entertains. People who want to escape and relax with a good story will pay for the privilege. What prompted you to write the book? Think about that and make notes about your thoughts and needs regarding your decision to write, other than "to make money from a book." We all want that as an outcome, but it's not why we write, is it?

Jot down fantasies your book fulfills. You might be surprised. Then look at who is buying similar books (and movies/TV) that fulfill those. It's not necessarily what you thought at first. Be open to new ideas. Where can you go to reach that crowd? Be prepared to spend some time in research, and in getting to know the fans of the genre or series.

READ MORE by following this link.

===
Post by author Kayelle Allen, multi-published, award-winning Science Fiction Romance author of unstoppable heroes, uncompromising love, and unforgettable passion.

Homeworld http://kayelleallen.com
Unstoppable Heroes Blog http://kayelleallen.com/blog
Twitter http://twitter.com/kayelleallen

The Author's Secret https://theauthorssecret.com
(post also shared with Savvy Authors)

#WWoW!: Burning the Candle at Both Ends and the Middle with @dochappycamper #MyWANA #amwriting

Welcome to Tammy's Tidbits here at Writer's Words of Wisdom. Each week the four of us share the things we've learned on our journey to become published authors. At times we may discuss the same topic, but never the exact same opinion as our experiences vary. That's what makes our little group unique. We share with you what has and hasn't worked for us so you can find what works best for you.

Today's topic is all about burnout. I've written about this before. As authors we tend to get so involved with all aspects of writing, publishing and promoting, we forget to take time out for ourselves. I know better and still here I am again at the point where I'm simply overwhelmed. I'm over-committed, overworked, and in dire need of sleep.

Sound familiar? Multiply that by four and you have my life. Well, I should say multiply that by six: four pen names, a publishing house, and my "evil day job" as a veterinarian. Just with all that alone, I have very little time to take care of my home, my husband and myself. My health has suffered because of it and now I'm at a point where I'm no longer enjoying the very reason I got started on this journey in the first place—my writing.

What used to be a joyful escape has turned into another drudgery. I want that joy back! I'm not saying I don't want to treat writing and publishing as my job. I just want to be able to wake up each day with a smile on my face, looking forward to what my characters have in store for me.

How did it get so out of control? In all my excitement with getting published, I agreed to do weekly posts such as this one, joined Triberr, tweet teams, blog hops, chat groups, author support groups, started my own publishing house and branched out into multiple genres with my various pen names. As they were published, the demand for the next books from each of them grew. The pressure was on to produce faster in order to keep these new readers coming back for more.

Instead of allowing myself to take the time needed to produce the best books possible, I pressed the deadlines, added more and quadrupled my stress levels. These stresses built up higher and higher and lead to all of my health issues—least of all the high blood pressure and diabetes.

It's time to STOP and re-evaluate my goals as

a writer

a publisher

and a veterinarian

I need see how these can balance with the rest of my life and create the all new, and improved...ME. If I'm not healthy and happy, none of the rest will fall into place.

My advice to myself and all other authors out there is to continually re-evaluate your business plan/career goals to be sure you keep balance with your personal life. If any part of these goals get out of whack, you may find your creativity drying up, your health and well-being plummet, and you'll feel like a failure.

In other words: BURNOUT

So recognize the signs you're burning the candle at both ends and the middle before it's too late. Give yourself permission to walk away and enjoy the life around you. Spend time with your partner/spouse and family. 

Devote only one hour a day or on specific days of the week for promotions. Make sure you designate at least an hour a day where you only WRITE. Nothing else. No Internet, no chat, no Twitter, no promotions, nothing. Only write those tales your characters are dying to tell.

Don't commit to projects that will take you away from your ultimate goal of producing your next book. Not to say you can't do one, but realistically look at your schedule and see if you can devote time to it. If you can't give it your best shot, don't volunteer the time and energy you don't have.

Don't feel guilty about saying NO. You are not a machine. Even if you were, machines require routine maintenance to keep running in top order. You must take care of YOU above all else. Nothing else matters if you're not around to enjoy it.

I'm off to take my own advice. I may not be back here weekly now, but you will see me at least once a month with more advice from the trenches. When we meet again, I'll fill you in on how my new plan of balance is working out!

Until next time my friends,

~Tammy

Learn More About Tammy

Tammy Dennings Maggy is a best selling, multi-published poet and erotic romance author with Siren and Sassy Vixen Publishing. Her writing explores many facets of romance from ultimate betrayal to finding your soul mate. Her poetry serves as a companion to her novels and has inspired entire series all on their own. Tammy and her alter egos Lia Michaels and Stephanie Ryan and Tawny Savage make up the core authors at Sassy Vixen Publishing and together they've created the shared world series Temptations Resort. Look for the first books in that series to come out later this year.

Now happily married to her own Muse and soul mate, she continues to live her dream and act as secretary to all her characters demanding to have their stories told.

Check out:

Tammy's Website

Tammy's Blog

Tammy's Books on Bookstrand, Amazon, Barnes and Noble, Smashwords,  and iTunes 

Sassy Vixen Publishing

Friend Tammy on Facebook

Like Tammy's Facebook Author Page

Friend Tammy on Goodreads

Friend Tammy on Pinterest

Follow Tammy on Twitter

Find Tammy's Videos on Youtube

If you'd like to share your experiences in the publishing world, please contact us about setting up a guest appearance. We'd love to hear from you!

#Wwow - Top 10 Online Sites for Free Photos

Say Cheese! Ever since I became an author, I've had to use pictures for everything! My blog, my website, promotional badges, promotional videos, book trailers ... the list goes on. So, finding a good place online can be time consuming. That's why I stepped in today to tell you of FREE places to find pictures online. If you don't think it's important to use royalty free images and to just copy/paste, you better think differently. Read this from author Roni Loren: Bloggers Beware: You Can Get Sued for Using Pics on Your Blog

I do not work for or represent these places in any way. I've just stumbled upon them and find them useful sites.

1. Open Clip Art
2. Wikepedia Commons - a database of freely used media files
3. Stock XChg - the leading source of free stock photos
4. 20 Free Online Stock Videos - an article that shares 20 different places
5. Stock Vault
6. Creative Commons - Search for free photos or videos from several public domains
7. Free Digital Photos - an extensive selection of free photos
8. Dreamtime - Offers free weekly photos for download.
9. Free Photos Bank
10. Free Stock Photos
11. Photo Pin

Happy picture hunting!

Melinda is a contemporary romance author represented by Dawn Dowdle of Blue Ridge Literary Agency. You can find her on the web at www.melindadozier.com. Both her novels are available at all ebook retailers: Breaking the Rules from Crimson Romance and Love and Other Games from Swoon Romance.

Giveaways - There is no wrong way.

Hi! I hope you're having a lovely Thursday. Today I wanted to talk a little about giveaways. Is it ever hard to decide on what you want to giveaway?

You have a new release. Should you giveaway your new book? A gift card (and hope they will buy your book)? Swag? Or something else totally random?

While there is no real answer on what you should giveaway, I do have a few thoughts. When I first release a book, I don't do an actual giveaway of the book for awhile. Yes, my hopes are people will buy the book.

But I will giveaway a book similar to it. Maybe it's part of the series. I will giveaway the book before or the first in the series. Something that might entice them to want my latest. Such as with Arranged Love, my story Wanted: Wife has a similar feel to it. So I've been giving it away.

I do the gift card thing and usually in $5 increments and give the winner 3 options: Amazon, Nook, or Starbucks. All of these you can do online. I don't know what they will buy with it. But remember, you don't know they are going to read your book either when you give it to them. It could stay on their hard drive. At least with the gift card, they've won something they'll use and if it's a super awesome day, maybe they will pick up my book...maybe they won't.

Swag. I've been published since 2011 and I've never really done the swag thing before. I don't like spending money on things I'm not sure about. I see swag (paper products mainly) and I see my money literally being put into someones trash can. Now, with that said, it doesn't mean you shouldn't give away swag. I actually just did my first swag pack giveaways. I have a conference coming up, so I ordered a bunch of stuff to bring a long. These probably won't be my best giveaways. I'm trying it, so I can't say yet how successful this is.

And on another note. If you're a brand new author and you're wanting to find new readers, then I do suggest giving away your actual book. Like I mentioned earlier, just know, not everyone you send your book to will read it. Books are given away every day and books are bought every day. I must admit, I have books I've bought with ever intention on reading, but then something else came on my kindle and that book got pushed aside 6 months ago now. However, don't let that discourage you, because some are going to read it. They are going to love it and when you're next book releases, you might have found your first few fans. And really, that's what this is all about. Finding fans who love your work. 

Giveaways are tricky, but there really is no wrong way. Readers love them. Many of them spend a lot of money on books, so getting something for free is always great.

Happy Thursday!

-Lacey

#WWoW!: @dochappycamper Talks About How to Get the Most Out of Author Support Groups and #Tweet Teams #MyWANA

Welcome back to this week's edition of Tammy's Tidbits here at Writer's Words of Wisdom. Each week, the four of us share what's worked and what hasn't worked well for us during our journey to becoming published authors. Our stories vary as do our experiences, but that's what makes our group unique. What works for one, may not work for another but by sharing what we've learned, we help others determine their own course. It's a win-win situation for all involved!

This week I'd like to talk a bit about author support groups. There are many out there. Some are geared more toward specific genres and heat levels, while others welcome everyone and their work. Some focus more on specific aspects of the business such as Marketing for Romance Writers. Some focus on building your brand and connections such as MyWANA (We Are Not Alone) and to a lesser extent tweet teams.

No matter the group they all have one thing in common: rules for participation. These are the guidelines for all members to follow if they wish to participate in the group and be supported by the other members. They have rules for what can and cannot be posted in the groups and whether promotions are allowed at all. If the group is focused on marketing for example, they may only wish to talk about ideas and "how to" market your work, not receive nonstop BUY ME NOW spam.

One set of rules I'd like to focus on in particular are those concerning participation on tweet teams and the blog sharing site Triberr. When you join these groups you are expected to share ALL participating members posts whether it's tweets or blogs. This means you are NOT to pick and choose which posts you want to share and which you'll ignore because you or your followers don't like the subject material.

Unless the groups are set up to allow selective sharing when you participate, you can't do it. Not only is it rude, it's unfair that you expect your posts to be shared by all and you get to be exempt. These support/share teams are set up so all participants get their posts shared across the board and put in front of more potential readers/fans. If you break that chain, you not only screw your team members, you get labeled as an author behaving badly.

You know you don't want to be labeled AABB (another author behaving badly). We've talked about it many times before. You are in this business to build bridges, not burn them down. If you don't agree with the rules of a group, don't join it. Plain and simple. If you find you can't share posts for all members because you are personally offended by the subject matter, then quietly leave the group. You don't need to make a horrible scene as you leave. You don't have to explain yourself other than to say you don't feel you're a good fit. Leave it at that and keep on friendly terms with them. You never know when those connections will come in handy later.

To sum it all up: participation in author support groups, tweet teams and sites such as Triberr is not a one way street. If you're not prepared to RECIPROCATE, you need to VACATE your spot to someone who will.

Until next time,
~Tammy

Learn More About Tammy

Tammy Dennings Maggy is a best selling, multi-published poet and erotic romance author with Siren and Sassy Vixen Publishing. Her writing explores many facets of romance from ultimate betrayal to finding your soul mate. Her poetry serves as a companion to her novels and has inspired entire series all on their own. Tammy and her alter egos Lia Michaels and Stephanie Ryan make up the core authors at Sassy Vixen Publishing and together they've created the shared world series Temptations Resort. Look for the first books in that series to come out later this year.

Now happily married to her own Muse and soul mate, she continues to live her dream and act as secretary to all her characters demanding to have their stories told.

Check out:

Tammy's Website

Tammy's Blog

Tammy's Books on Bookstrand, Amazon, Barnes and Noble, Smashwords,  and iTunes 

Sassy Vixen Publishing

Friend Tammy on Facebook

Like Tammy's Facebook Author Page

Friend Tammy on Goodreads

Friend Tammy on Pinterest

Follow Tammy on Twitter

Find Tammy's Videos on Youtube

If you'd like to share your experiences in the publishing world, please contact us about setting up a guest appearance. We'd love to hear from you!