Welcome to Tammy's Tidbit's here at Writer's Words of Wisdom. It's been a while since I've posted. I hope all is going well with everyone and their journey through the world of publishing. Last week, Paloma posted a graphic on how to break through writer's block. I needed that. I've been suffering with it off and on for the last couple months. Now I'm down to the wire for a deadline on April 15th and finally! Things are flowing again. Whew!
With that under my belt I can concentrate a bit more on sharing more helpful hints here with everyone. This week I'd like to talk a bit about how to get around Facebook's algorithm that determines who will see your posts on your wall and fan pages.
If you have a author/fan page you've noticed that only a small percentage of your fans (those who've liked your page) actually see your posts. Why? Because those are the ones who actively engage with you and your posts. They like it, make little comments on the majority of them or even just a smiley emoticon. These are the people Facebook and their computers feel are important and want to be updated about you and your page.
You can get more views for your posts by encouraging your fans and friends to make comments. One way to get your post in front of your current fans and friends is to boost it. For only $5, up to 3500 people can see your post. Of course this depends on your current fan base and friend count, but it is an investment that can really pay off. Some of these people may not have realized they weren't seeing your posts. If they just click the like button, Facebook will register that as an ENGAGEMENT and these folks will be on the list to see your next posts. The more they like and leave even a short comment, the higher up on the list they go.
Sure, these little boosts may not lead to any sales of your books, but it gets your name out there and in front of the people who WANT to see your posts. These are the people who WILL buy your books if they know about them. It's why many of them liked your fan page to begin with—to get news of your events and new releases.
Another thing that's really helped me to get my posts in front of even more people who are NOT my fans/friends yet is FREE. In two groups I'm in, we do weekly post shares. Each of us creates a post/status update on our wall or fan page, then we share the URL of the post in our group thread. Each person participating in the thread will then click on the URL, like the post and leave a comment. We also share these posts on our own walls and pages to our fan base. These additional shares make the original posts more engaging and Facebook keeps the lists growing.
Go ahead and give both methods a try. Use them in combination with each other to get more reach. Either way you do it means you get your name and your work in front of more people and in front of those who wish to see it. Isn't that what social media is all about?
For more information on how to get around Facebook's algorithm, please check out this fabulous blog article by Elyse Salpeter: Facebook – Getting Around the Darn Algorithm…
Until next time,